CESIM ELITE TOURNAMENT
The World Final of the CESIM Elite Tournament business game brought together 14 teams of 10 nationalities including one team, the Bocuse Corp proudly representing the Paul Bocuse Institute. After a second place in the national final, the 5 students in Bachelor's degree in International Hospitality Management finish at 4th position in the ranking. A place that rewards the work of Eloïse Bockelee, Lisa Vuillot, Edouard Draillard, Rémi Salminen and Julien Ferrand, during the different stages of this business management game against the best management schools.
STUDENTS IN CONTROL OF THEIR VIRTUAL COMPANY AVEC LE BUSINESS GAME
The CESIM Elite Tournament is a competition based on a serious game (or business game) which bring together thousands of students from the best management schools and business schools in the world. After national qualification phases, the finalists compete in the world final. This year, it opposed 14 teams of 10 different nationalities (eg France, China, Brazil, India or Vietnam) around 2 challenges.
During the 1st edition, the challenge related to the management of a car manufacturing company of thermal, hybrid, electric and hydrogen engines with a strong international presence.
The students acted as the new people in charge of the reorganization of the group's operations within the management teams.
Every day, they had to make decisions to formulate the right marketing strategy, paying close attention to internal production capacity and the company's position in the market, regulations, tariffs, market conditions and strategies of our competitors.
This year, reflecting current societal issues, the focus was also on environmental decisions.
Le deuxième challenge demandait la création d’une vidéo en réponse à une étude de cas sur la gestion d’un groupe hôtelier devant mettre en place une démarche ambitieuse de « développement durable » pour réduire son empreinte carbone. Un domaine de prédilection pour nos étudiants qui remportent la 1st place of this challenge.
THE BUSINESS GAME AS A PEDAGOGICAL TOOL.
More than a simple challenge, business simulation games allow our future managers to discover the inner workings of a business in a competitive market and to learn in a fun way by applying the theoretical lessons received during their training.
They must analyze, decide, act, rectify as real entrepreneurs would.
Teamwork also highlights the importance of coordination and complementarity of functions in a company to achieve results.
Pascal Lamoussière, their mentor on this competition, talks about the educational benefits of this type of simulation.
“During their schooling, students have the opportunity to discover the management of an SME (a hotel in Cesim Service) or a restaurant (in Cesim Hospitality).
This is an opportunity for them to put into practice everything they have been able to learn in other subjects such as operational management, the decision-making process, development strategy, human resources management, marketing and consideration of the competition, without forgetting finance…”.
“…In this Cesim Elite Tournament international competition, our students are confronted with the best teams from Business schools or Universities in the world in an industrial environment which is not theirs at the base but the skills acquired during their training are sufficiently transversal so that they remain completely credible and efficient in this type of competition”
BUT WHAT ARE PRINCIPAL STAKEHOLDERS SAYING?
For the students and especially for Lisa Vuillot “The best thing about the Cesim Elite is, without a doubt, the detail of the Business Game. Each decision requires reflection, a study of the context, of previous figures, those of our competitors and it is very interesting. »
According to her, the key to success lay in teamwork: “A good distribution of work and analysis and especially times when we confront our choices, our decisions. In general, it is during this confrontation of ideas that in the end, we made the best decisions. »
